Your intelligence tounify and govern your data

Connect your marketing data, measure attribution, benchmark competitors, and turn AI insights into faster, more confident decisions.

Connect 100+ data sources

All your marketing data in one hub. Seamlessly integrate with the tools you already use.

Google Ads
Facebook
Instagram
TikTok
LinkedIn
YouTube
Google Analytics
Shopify
HubSpot
Semrush
Mailchimp
Stripe
Conversion API

Send every conversion back to your ad platforms.

Automatically send verified conversions from your website, app or CRM to ad platforms using server-side APIs. Recover lost conversions, improve attribution and help ad platforms optimise your campaigns.

Recover lost conversions

Bypass ad blockers, iOS restrictions and cookie limitations.

Boost campaign performance

Ad platforms optimise better with more complete and reliable data.

Improve attribution

Get accurate credit for every sale, lead or sign-up.

Privacy-first & secure

Server-side tracking with hashed data and encrypted transfers.

Purchase
Lead
Sign-up
Offline Sale
Extenta
Secure APIServer-side tracking
Meta
Sent
Google Ads
Sent
TikTok
Sent
LinkedIn
Sent
Snapchat
Sent
Multi-Touch Attribution

See the journey behind every sale.

Customers rarely convert on the first click. Multi-touch attribution reveals every touchpoint along the path to purchase — and gives each channel the credit it actually deserves.

One customer's path to purchase

Day 1Meta AdSaw a video ad
Day 3Google SearchClicked a search ad
Day 5TikTokWatched a creator review
Day 7EmailOpened a promo email
Day 9OrganicRead a blog article
Day 10DirectTyped the URL
Day 10PurchaseConversion

Who gets credit for the sale?

Multi-touch attribution model · 100% distributed

Meta Ad30%
Google Search25%
TikTok15%
Email12%
Organic10%
Direct8%
Marketing Mix Modeling

Know where your next marketing dollar should go.

Marketing mix modeling measures the true incremental impact of every channel — accounting for seasonality, saturation, and outside factors — so budget decisions are based on what actually drives revenue.

Where should the next dollar go?

Modeled incremental impact · last 90 days

Google Search
+15%
Spend $42KIncr. revenue $189K4.5× ROAS
Meta Ads
+5%
Spend $56KIncr. revenue $168K3.0× ROAS
Email
+12%
Spend $8KIncr. revenue $46K5.8× ROAS
TikTok
−10%
Spend $34KIncr. revenue $61K1.8× ROAS
Organic / Content
Hold
Spend $12KIncr. revenue $38K3.2× ROAS

Recommended shifts rebalance budget toward channels with headroom — and away from those hitting diminishing returns.

Incremental Revenue by Channel

Measure the revenue each channel actually adds — not just what it claims credit for.

Detect Diminishing Returns

Spot the saturation point where extra spend stops producing extra sales.

Seasonality & External Factors

Separate the impact of holidays, weather, and market shifts from true media effects.

Smarter Budget Allocation

Get clear reallocation recommendations that maximise return on every dollar.

Marketing Benchmarking

Benchmark Your Marketing.
Know Where You Stand.

Compare your marketing performance against industry benchmarks and top performers. Discover exactly where you excel, where gaps exist, and which actions will move your score the most.

See Benchmark Dashboard →
Secure & PrivateYour data is never shared

Industry Average

52/100

You

Your Company

78/100

You're outperforming
72% of companies

+18 vs industry avg

Top Performer

91/100

Compare & Benchmark

See exactly how your marketing metrics stack up against industry peers in real time.

Identify Gaps

Pinpoint the channels and tactics where you are underperforming the market.

Track Performance

Monitor your benchmark score over time and watch your rank improve.

Make Data-Driven Decisions

Prioritise budget and effort where it moves you past the competition fastest.

AI powered data platform

Ready to transform your
Marketing Intelligence?

Built for teams that want clarity — not more dashboards.

No technical skills required.